The Diffr Blog
From the desk of a solo founder building a brand curation platform from scratch.
Three tools that seem unrelated — a terminal AI, a research notebook, and a markdown vault — turn out to fit together precisely. Here's the architecture I'm running to build Diffr.
Every curated list eventually asks the same impossible question: which brand wins? Diffr sidesteps it entirely. One scene. One slot. One brand. No repeats.
Apr 4, 2026 · 5 min read
Marc Lou built 27 startups. Simon Høiberg runs a 7-figure business solo with AI. Both ship in days. Here's the methodology they actually use.
Apr 4, 2026 · 5 min read
To build a brand curation app, you first need to know what brands exist. Building that knowledge base — 36,000 brands and counting — is most of the actual work.
Apr 1, 2026 · 6 min read
Barry Schwartz called it the Paradox of Choice. More options don't make you happier — they make you more anxious, more likely to regret, and less likely to decide at all.
Mar 28, 2026 · 4 min read